1930 Packard 740 Custom Eight Sport Phaeton
Ray Dietrich’s redesigned styling transformed Packard’s Seventh Series models when they debuted in August 1929, introducing the flowing front fenders that became synonymous with the Classic Era. The repositioned headlamps moved from the cowl to the fenders, while lower and sleeker lines created a more modern appearance.
The Style 441 dual-cowl sport phaeton represented the most desirable open body configuration, featuring a second windshield and cowl for rear seat passengers. This four-passenger layout proved particularly popular among wealthy buyers who used these cars at country estates and summer homes.
Power came from Packard’s proven 385 cubic inch L-head straight-eight engine producing 106 horsepower. For 1930, Packard adopted an outsourced Detroit Lubricator updraft carburetor (the first time the company didn’t manufacture its own) and added a new low gear to create a smooth four-speed transmission. Improved cooling featured a redesigned water pump with dual fan belts and thermostatically controlled grille shutters.
These luxury automobiles commanded prices equivalent to fine houses, reflecting their hand-built quality and exclusivity in America’s final year before the Great Depression.
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