Unveiled at the 1953 Paris Salon, the TV (Turismo Veloce) represented the high-performance variant of the newly introduced FIAT 1100/104 Berlina (saloon). The latter had made its debut earlier the same year at the Geneva Salon, showcasing a groundbreaking unitary construction of the body and chassis, accompanied by a brand-new 1,089cc overhead-valve four-cylinder engine. The TV took things a step further, boosting power from 36 to 50bhp, resulting in a top speed of 135 kph (84 mph).


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