1964 Morgan +4+ Coupe (more pics below 👇)
Introduced at the 1964 London International Auto Show to near-universal indifference from Morgan’s traditional customer base, the +4+ would ultimately prove more valuable to the company for the sales it did not make than those it did.
The model’s fiberglass coupe body and enclosed “bubble” roofline bore no resemblance to the open roadsters Morgan loyalists expected. Orders dried up quickly.
Alarmed that their beloved Plus-Four roadster might be discontinued, those same buyers rushed to place deposits on the traditional model, providing the Malvern Link firm with capital it badly needed to continue.
Production stopped at just 26 cars between 1964 and 1967, well short of the planned run of 50, with most examples going to buyers in the United States.
The fiberglass body sat over the standard Plus-Four’s Z-section steel chassis. The coachwork panels were molded in fiberglass by E.B. Plastics (Staffs) Ltd. of Stoke-on-Trent.
Mechanically, the car used the Triumph TR4’s 2,138cc pushrod inline four-cylinder producing approximately 105 horsepower, paired with a four-speed manual gearbox with synchromesh on the upper three gears. It retained Morgan’s sliding pillar front suspension (a development of the company’s pre-World War I design) and featured disc brakes at the front with drums at the rear.
The tall, rounded roofline was no stylistic accident (it was proportioned to accommodate Peter Morgan himself, who at six feet four insisted the car suit him comfortably).
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