1958 Edsel Pacer Convertible
Ford’s ambitious expansion into a fifth automotive brand launched with great fanfare on “E-Day,” September 4, 1957, but quickly became one of the industry’s most notorious failures.
The Pacer represented the second tier in Edsel’s four-model lineup, positioned above the entry-level Ranger and below the upscale Corsair and Citation.
Controversial styling dominated public reaction to the new marque. The distinctive vertical grille and bold proportions generated excitement at launch, but proved too radical for many conservative late-1950s buyers.
Power came from Ford’s 361 cubic inch “E-400” V8 producing 303 horsepower, paired with the three-speed automatic transmission. Edsel’s most talked-about feature was the Tele-Touch push-button gear selector mounted in the steering wheel hub, a futuristic idea that often proved troublesome in real-world use.
Interior appointments included a sophisticated instrument panel with clock, compass, and optional tachometer, along with a signal-seeking AM radio. Two-tone upholstery and dramatic color contrasts reflected the vibrant design trends of the era.
Only 1,876 Pacer Convertibles were built for 1958, making them among the rarest body styles in Edsel’s short-lived lineup. Ford discontinued the entire brand after just three model years, with total production falling under 120,000 units.
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