1950 Mercury Eight Lead Sled
Sam Barris is widely credited with creating the first true βlead sledβ from a 1949 Mercury Eight, establishing a platform that would define an entire custom car movement. The flowing body lines and substantial sheet metal panels provided an ideal canvas for radical modifications.
Customizers typically chopped roofs by three to four inches, shaved door handles and trim, and applied lead filler over welded seams to create smooth, seamless surfaces. Lowered suspensions and rounded body corners accentuated the carsβ long, heavy appearance.
The third-generation Mercury Eight (produced from 1949 through 1951) proved so popular that it became the definitive lead sled, much as the 1932 Ford became the definitive hot rod. Under the hood sat a 255 cubic inch flathead V8 that delivered around 110 horsepower (adequate for relaxed cruising and stylish street presence).
The famous Hirohata Merc, built in 1953 by George and Sam Barris from a 1951 Mercury, had a profound influence on custom car builders and appeared in numerous magazines throughout the 1950s.
Mercuryβs shift from using Ford-based bodies to sharing architecture with Lincoln proved successful, with sales increasing by over 250,000 vehicles from 1948 to 1949. The popularity of these models made them plentiful and affordable candidates for customization, ensuring their enduring legacy in American car culture.
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